AB Testing wanted a bright refreshing brand to help shine a light on the creative side of their UX software. I created a flexible device for the visual language - a path in the shape of an AB that can be stretched out and used to illuminate and guide
the user during the process of testing. I also created illustrations and isometric graphics to be applied across all platforms. The typeface, Bader Compress, is playful and inviting, whilst also maintaining an air of professionalism.