Raw Living is a firm that sits between site developers and architects, cultivating an exciting space in which potential grows.
The logomark was created on an isometric grid and symbolises the company's two core offerings: new and existing builds. A flat, dashed-line hexagon sits adjacent to a second solid one, giving the illusion of a 3-dimensional space and representing the exciting potential of a new build.
The isometric grid on which the logomark was created is extended into the visual language, including icons and infographics.
The shape's perspective shifts as its alignment plays with the viewer's perception, suggesting the numerous possibilities involved in constructing a new space.