VF mine and shape the existing data of a company into something usable and deeply valuable. The concept behind the brand was inspired by the process of “defragging” - sequentially ordering data blocks so as to be more efficiently read.
Two polygons, abstract representations of binary code (chaotically ordered) are arranged into meaningful shapes.
These simple shapes are extremely versatile and can be used in an elegant and understated but still meaningful way.
The visual language
Patterns are created using rows of connected polygons rotated to different angles. They can also be used in minimalist infographics whilst maintaining an intelligence
PX Grotesk is a structured and geometric typeface which conveys the intelligence of VF, whilst maintaining a sense of elegence and character.