The concept behind the brand for The Visual Forge was inspired by the process of “defragging” - sequentially ordering data blocks so as to be more efficiently read. Two polygons, abstract representations of binary code (chaotically ordered) are arranged into meaningful shapes as a symbolic representation of the company's product and approach.
The essence of the brand is The Virtual Forge's ability to shape the existing data of a company into something useful and deeply valuable. Buildings are used in the visual language as symbolic of the constructive nature of the process and how it can be used to help businesses grow. PX Grotesk was selected for the typeface as it reflects the structural nature of the company's product.